For this project I created a brand, made magazine, billboard, direct mail and social media advertisements, researched the cost of placement for those advertisements and compiled all that information into a booklet. These images include the brand identity page, a magazine advertisement, packaging mockups, a direct mail advertisement, billboard advertisement, pricing criteria and the measurement of success. The ads include mockups of potential products and packaging that match the brand identity.
I wanted to include imagery of happy, healthy and active dogs as dog owners are the company’s largest target audience and because their customers are purchasing their products with the goals of having happier, healthier and more active pets. I chose brown and green for the colors to identify this company as natural and eco friendly.
Finally, I laid out the research I’ve done in a clear manner including the cost of running each ad placement and the measurement of success for each advertisement to be able to prove the success of this Ad Campaign to the potential client.
